When life gives you lemons, make lemonade, and that’s just what we’re going to do. Are you up for it? We’re not used to lockdown situations, but we must try to stay positive, even though it’s not always easy. At CASMARA, we want to keep you company during this time and encourage you to dedicate a moment to yourself each day by taking on the RADIANT SKIN challenge.

1. Daily double cleansing.

We’ve always told you that cleansing is essential, and now, even though you’re at home, this should be NO different, since not cleansing can cause skin problems such as blocked pores, the appearance of spots, and dull or dehydrated skin, among others…

By cleansing you

remove dead cells that shed during the night after natural skin regeneration, impurities, contaminating agents, make-up, excess oil, and ultimately, all environmental residues that accumulate on your skin. But are these environmental residues or toxins only found outdoors and outside the home? The answer is no, not at all. In fact, studies show that the air inside your home can be up to 100 times more polluted than the air in the street.

“Paint and varnish fumes, fire retardants, non-stick coatings, cleaning products and air fresheners etc. combined with dust, fumes, tobacco…”

Furthermore, in the age of video calls, it’s highly likely that you’re still wearing make-up or using a tinted moisturizer to give you that “healthy glow”, and it’s important to remove it properly to ensure deeply cleansed skin that’s prepared for the cosmetics that you apply next.

Don’t become lazy; use your time at home to keep your skin squeaky clean and free from impurities with a double cleanse, morning and night…

How? In the morning, start your facial routine by cleansing with UrbanProtect Micellar Water. Its innovative anti-pollution formula defends the face by creating a protective shield that strengthens the skin barrier, while micelles act like magnets, trapping superficial dead cells, contaminating particles, make-up and excess sebum. The result: soft, protected, impurity-free skin.

At night, cleanse your face with 3-in-1 Deep Cleanser, a silky-textured cleanser with significant cleansing and softening properties. It conditions the skin, as it contains Silk Protein peptides which fix to skin keratin, providing protective and softening properties, and enhancing water retention in the superficial skin layers.

2. Intensely purify and oxygenate your skin.

Spending so much time at home in a closed environment with heating and relatively low moisture can cause dehydration and a lack of oxygen in your skin, making it dull, devitalized and even more sensitive. Therefore, OXYGENATING MASK is an essential step for radiant skin at the moment; if you provide your skin with oxygen as well as cleansing it well, the results are amazing. Made with pure active oxygen and purifying natural active ingredients, this mask is your perfect ally. You’ll also love its active foam texture.

How does it work? The blend of pure oxygen and natural cleansing active ingredients not only deeply cleanses, but also purifies, energizes and provides luminosity to the skin. Thanks to the action of oxygen, the mask, which has a gel texture to begin with, turns into an active bubbling foam on contact with the skin, providing a micro-massage that revitalizes the face and helps to soften facial microtensions, which are very typical at the moment.

CASMARA tip: apply to a wet face and massage the skin with your fingertips until the active foam appears.

When this starts to subside, reactivate it by massaging again with wet fingers. Finally, rinse it off with plenty of water and finish with cotton wool pads for perfect product removal. Shall we tell you a secret? You can also use it in the shower or during a proper bubble bath. The result promises a flash effect. It will give you instantly luminous, deeply cleansed, oxygenated and radiant skin.

When do you apply it? Apply it twice a week, ideally at night, after your usual daily cleanser. That way, you’ll also boost the action of your night cream and you’ll leave your skin completely prepared for sleep and overnight regeneration.

3. Goodbye imperfections, hello renewed skin.

A peel is an essential in a good facial care routine, but for those of you who never have the time, this is the perfect chance to also follow a shock plan. At the moment your skin isn’t exposed to the sun, making this the perfect time to prepare it so that it looks radiant and renewed after lockdown.

“As well as helping to cleanse not only the outermost skin layers but also at a deeper level, a peel is a skin rejuvenating procedure that helps to remove damaged surface layers. The skin layers revealed following a chemical peel are newer, and therefore, softer and younger”.

We suggest a 15-day shock plan with one of our star products: NATURAL PEELING TRI-ACTIVE. Applying it every day will boost cell renewal, resulting in smooth, blemish-free skin after lockdown. It takes just a few minutes’ daily use, which will be gradually increased, from 3-5 minutes in the first application, up to 20 minutes in the final ones. This will allow your skin to become gradually used to the acids it contains and prevent flaking or irritation in the case of sensitive skin. After the exposure time, rinse with plenty of water, dry, and apply your usual serum or cream. Apply it after cleansing your face with your usual cleanser, or even better, after applying OXYGENATING MASK (as your skin is completely clean and purified). The most recommended time is at night, before going to bed, as that way you’ll help your skin renew perfectly.

How does it work? While a conventional exfoliant acts on the outermost skin layer by removing impurities, this sublime chemical peel works at deeper levels, smoothing the skin surface and visibly improving its appearance in an instant. It also acts in the medium term by helping to enhance the natural skin regeneration process. Thanks to its chemical action, it works through exposure, simply by being in contact with the skin, meaning that rubbing isn’t necessary. So as well as being effective, it’s gentle on the skin.

We owe all of this to the wonderful combination of three alpha hydroxy acids: glycolic, lactic and salicylic, which creates a powerful exfoliating action at 3 different levels:

• GLYCOLIC ACID acts at a deep level, preventing the formation of blackheads and softening expression lines.

• LACTIC ACID acts at an intermediate level, hydrating different skin layers and providing plump, velvety-soft skin.

• SALICYLIC ACID acts at a superficial level, softening pores, dark spots and imperfections.
  

The result: instantly smooth, renewed and hydrated skin and ultimately, a more youthful face.

If you’re someone who makes the most of the slightest bit of sun and sunbathes at home, remember it’s essential to use SPF50 to protect your skin, especially when having an exfoliating treatment.

4. Intense facial care with a sublime feeling of relaxation!

At the moment, you can’t help but worry and stress (even if subconsciously); stress is normal during times of uncertainty.  However, excess stress can be reflected, not only in the health of your skin by lowering skin defenses, but also in your whole body, which is why it’s essential to make some time in your daily life to take a conscious moment of relaxation. If you can also do it while caring for your skin, perfect.

Peel-off face masks: you haven’t tried anything like them. CASMARA Algae Peel-Off Masks offer an advanced beauty treatment, as well as providing an intense relaxing feeling of well-being.

PEEL-OFF TECHNOLOGY: they adapt perfectly to the face, reaching where others do not (eyes and lips), and are removed in one piece.

• NO need to rinse with water after removal. Don’t apply limescale or other harmful agents that could be carried in water to your skin and make the most of the benefits of both the cream that you apply afterwards, and those of the actual masks.

• Their occlusive technology helps the active ingredients in your cream, as well as those in the actual masks, which are different in each one, to penetrate deeper. When do you apply them? It would be wonderful to be able to apply a mask every day, but that depends on the time you have. We recommend you apply at least one or two masks per week to be able to see the difference in your skin. Although their effect is immediate and they’re the best flash solution, their active ingredients also work in the long-term. Try them all – there are 8 different options to choose from – and join the CASMARA Mask addict club, because they’ll become a must-have in your facial routine. You may find them a bit tricky to apply at first, but once you get the hang of them, you’ll enjoy a cosmetic experience like no other.

• ANTI-AGING LIFTING EFFECT: they reduce the temperature of facial skin by up to 6°C, providing a draining effect on eye bags and dark circles, and a firming, soothing and toning effect on the skin, as well as instantly blurring wrinkles.

• DEEP HYDRATION. Thanks to MARINE ALGAE EXTRACT they have a powerful moisturizing action, providing the skin with a unique feeling of comfort.
  

5. Facial massage routine. There’s nothing better than facial yoga to boost the effects of your daily care routine! 

Recently we’ve seen countless people exercising at home to keep in shape, working every muscle of the body, but what about the facial muscles? Did you know that toning your facial muscles has many benefits? The ‘facial gym’ reduces expression lines, enhances firmness and activates the circulation, achieving a relaxed face in an instant.

There are many techniques, all of which have one thing in common: exercising the different muscles of the face and neck to prevent their skin from sagging.

Let’s take this opportunity to care for our skin as much as possible. Take note, we’ll tell you about 6 facial massage movements to prevent aging naturally:

1. Stretching your neck and upper back area by crossing your fingers behind your head and leaning forward. Used to relieve tension and correct the shoulder posture, as stiff muscles can also cause poor neck and chin placement, resulting in the subsequent appearance of jowls or a double chin.

2. Lifting type exercise, pulling with your palms facing outwards and bringing your lips forward. Used to strengthen the orbicularis, buccinator and lip elevator muscles, tightening and smoothing the skin.

3. Thumbs beneath the chin and fingers pulling the cheeks outwards. Used to activate the pressure point beneath the center of the chin and lift the cheeks, improving the appearance of the rictus or nasolabial fold area.

4. Holding your closed hand around your lips, try to blow against the force of your hand.

Used to improve muscle tone in the lower half of the face, and activate blood circulation, enhancing tissue oxygenation and nutrition.

5. Use your thumb and forefinger to pinch your eyebrows, pulling them outwards as you try to frown. Used to improve the frown line area between the eyebrows, resulting in much sweeter, younger looking and more carefree eyes.

Are you new here? Be sure to use my promo code SNM24 up to 3 times and get an exclusive 16% off 1x regular priced services or 15 extra complimentary minutes on a massage Monday-Friday. That's SNM24 in case you missed it ;)

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